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The Dashboard Evolution – Square Pegs for Round Holes

Instructors: Ata Ehdaivand - Absolute Electronix, Dean Beyett - Five Star

Track: Sales - Marketing

Session ID: SM006

Location: 126

[Click here to Reserve your Seat*]


Description:  Tired of saying, “sorry that won’t fit in your car”. The dashboard space has evolved and many new and late model cars present real challenges for selling aftermarket products. Learn the best techniques for selling solutions that fit the consumer lifestyle and their dashboard. OEM integration devices provide some great solutions, but some fall short of forcing a head-unit into the dashboard. Get a better understanding of the solutions available that allow you to say “yes” to every customer and know that you can get it installed.



*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.

*KnowledgeFest Events Resecheduled


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